Contact

Elizabeth (Beth) Mason

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Branding, design, and marketing leader with over 10 years of hands-on experience across legal, SaaS/technology, hospitality, and B2B. Brand builder, from naming and identity to brand architecture, messaging, and website design. Develops marketing strategies and programs that align content, email, social, events, campaigns, and paid media with the brand and business.

Experience

Digital Content and Marketing Manager

Vorys, Sater, Seymour and Pease LLP  |  December 2022 to Present

Leads marketing for Vorys eControl, brand protection and channel integrity practice group, and supports the group’s ancillary SaaS start-up, Precision eControl.

Brand and Positioning

  • Led naming of Orion platform, from ideation and development through positioning brief and formal leadership pitch, securing approval and anchoring the brand identity
  • Defined brand architecture, clarifying the legal practice and technology platform’s relationship and proprietary aspects
  • Refines frameworks and concepts into usable content, presentations, and sales materials
  • Owns practice group’s voice and content strategy; maintains style guide, terminology rulings, and compliance guardrails under attorney advertising rules

Strategy and Planning

  • Developed marketing and digital strategy and integrated campaign roadmap, aligning content, demand generation, and events with business development priorities
  • Partnered with SaaS Growth Marketing Manager on paid advertising for platform, shaping targeting, audiences, and segments, messaging, ad content, and imagery
  • Advises on marketing budget allocation; builds campaign, web, email, and digital event performance reporting and strategic recommendations

Web, Search, and Social

  • Reduced digital infrastructure costs by 98% and increased qualified lead generation through a dual website relaunches and digital transformation
  • Doubled active site users and grew YOY search volume 15%+ through content strategy and site optimization (SEO and AEO/GEO generative discovery)
  • Worked with Managing Partner of the London office to develop his executive social media presence, producing the practice group’s first social-sourced leads, an 800%+ lift in impressions, and more than 10x reach

Webinars and Events

  • Manages end-to-end webinar programming, including abstract development, speaker coordination, registration pages and forms, broadcast schedule and setup, social media and email promotion and follow-up, presentation design, and compliance review
  • Produced practice group’s highest-ever webinar registration with 145+ registrants and 8.1% post-event contact form conversion, creating and using an interactive Figma storefront in lieu of traditional slides
  • Owns marketing content and promotion of hosted, sponsored, and industry events, including event and attendee pages, segmented email campaigns, decks, speaker materials, and post-event content

Content, Email Marketing, and Operations

  • Owns email campaigns from strategy and segmentation to copywriting, design, deployment, and analysis
  • Briefs, reviews, and produces content with contract Senior Designer; vendor management of copywriting, video, and other creative and marketing contractors
  • Translates complex legal, data, and technology concepts into executive presentations, sales decks, case studies, one-sheets, blogs, social and video content, and campaigns
  • Manages marketing technology stack, including AI tools used daily to speed research, drafting, and production

Qualiphied  |  April 2011 to Present

  • Creative direction, brand development, and customer experience consultancy
  • Design and execute brand identities, visual systems, and multi-channel creative campaigns
  • Work with executive teams to align creative strategy with business objectives
  • Past clients include the PGA, USPS, P&G, and Social Tees Animal Rescue

Balto Token  |  March 2022 to May 2023

  • Generated $70K+ in revenue in under four months and built a global collector community
  • Conceptualized, designed, and built NFT collection featuring 500+ unique layers of artwork
  • Built and managed a team of community managers and moderators, growing the community server 890%
  • Developed the brand ecosystem, including visual identity, UI/UX, digital content, merchandise, and go-to-market strategy

Weedmaps (formerly Enlighten)  |  November 2021 to August 2022

  • Directed omnichannel marketing initiatives with Head of Marketing, contributing to a 30% increase in revenue and customer retention, ahead of the company’s acquisition
  • Improved click-through rate (CTR) by 15% through content and UX changes
  • Developed compliant campaigns for the regulated cannabis industry across DOOH, retail SaaS, and event activation divisions

The Yards  |  April 2020 to November 2021

  • Grew social media following 1,000%+ and earned a 4.8/5 rating within six months of launch
  • Secured Tier 1 coverage in The New York Times, Forbes, Golfweek, and Visit Florida, plus organic content from ESPN, NBC Sports, PGA TOUR, Barstool, No Laying Up, and iHeart personalities
  • Developed the brand identity, visual design system, voice, event concepts, and marketing strategy
  • Built the pre-launch member relations and event sponsorship programs
  • Held P&L responsibility, managed vendor partnerships and budget, and ran projects from business objective through execution

Total Distribution, Inc.  |  June 2018 to April 2020

  • Chaired the Social Media Executive Subcommittee, standardizing marketing across 50+ international locations
  • Reduced annual marketing spend 75%+ while increasing site users 14%+
  • Grew social following 59%+, increased reach 1,200%+, and raised the rating from 1.2 to 5.0 stars

Timuquana Country Club  |  November 2015 to August 2018

  • Earned 95%+ member satisfaction rating for redesign of club branding and communications
  • Provided communications and creative direction, including copywriting, editing, and design of newsletters, email marketing, PR, and website content
  • Developed internal and external membership and event marketing, collaborating with department heads, Board of Directors, committees and members

Jewish Community Alliance  |  May 2013 to January 2016

  • Redesigned agency materials for the national association’s rebrand, earning an honorable mention at the JCCA Biennial Convention
  • Selected for inaugural class of JCCA’s national talent management and advancement program
Digital Content and Marketing Manager

Vorys, Sater, Seymour and Pease LLP

December 2022 to Present

Leads marketing for Vorys eControl, brand protection and channel integrity practice group, and supports the group’s ancillary SaaS start-up, Precision eControl.

Brand and Positioning

  • Led naming of Orion platform, from ideation and development through positioning brief and formal leadership pitch, securing approval and anchoring the brand identity
  • Defined brand architecture, clarifying the legal practice and technology platform’s relationship and proprietary aspects
  • Refines frameworks and concepts into usable content, presentations, and sales materials
  • Owns practice group’s voice and content strategy; maintains style guide, terminology rulings, and compliance guardrails under attorney advertising rules

Strategy and Planning

  • Developed marketing and digital strategy and integrated campaign roadmap, aligning content, demand generation, and events with business development priorities
  • Partnered with SaaS Growth Marketing Manager on paid advertising for platform, shaping targeting, audiences, and segments, messaging, ad content, and imagery
  • Advises on marketing budget allocation; builds campaign, web, email, and digital event performance reporting and strategic recommendations

Web, Search, and Social

  • Reduced digital infrastructure costs by 98% and increased qualified lead generation through a dual website relaunches and digital transformation
  • Doubled active site users and grew YOY search volume 15%+ through content strategy and site optimization (SEO and AEO/GEO generative discovery)
  • Worked with Managing Partner of the London office to develop his executive social media presence, producing the practice group’s first social-sourced leads, an 800%+ lift in impressions, and more than 10x reach

Webinars and Events

  • Manages end-to-end webinar programming, including abstract development, speaker coordination, registration pages and forms, broadcast schedule and setup, social media and email promotion and follow-up, presentation design, and compliance review
  • Produced practice group’s highest-ever webinar registration with 145+ registrants and 8.1% post-event contact form conversion, creating and using an interactive Figma storefront in lieu of traditional slides
  • Owns marketing content and promotion of hosted, sponsored, and industry events, including event and attendee pages, segmented email campaigns, decks, speaker materials, and post-event content

Content, Email Marketing, and Operations

  • Owns email campaigns from strategy and segmentation to copywriting, design, deployment, and analysis
  • Briefs, reviews, and produces content with contract Senior Designer; vendor management of copywriting, video, and other creative and marketing contractors
  • Translates complex legal, data, and technology concepts into executive presentations, sales decks, case studies, one-sheets, blogs, social and video content, and campaigns
  • Manages marketing technology stack, including AI tools used daily to speed research, drafting, and production

Qualiphied

April 2011 to Present

  • Creative direction, brand development, and customer experience consultancy
  • Design and execute brand identities, visual systems, and multi-channel creative campaigns
  • Work with executive teams to align creative strategy with business objectives
  • Past clients include the PGA, USPS, P&G, and Social Tees Animal Rescue

Balto Token

March 2022 to May 2023

  • Generated $70K+ in revenue in under four months and built a global collector community
  • Conceptualized, designed, and built NFT collection featuring 500+ unique layers of artwork
  • Built and managed a team of community managers and moderators, growing the community server 890%
  • Developed the brand ecosystem, including visual identity, UI/UX, digital content, merchandise, and go-to-market strategy

Weedmaps (formerly Enlighten)

November 2021 to August 2022

  • Directed omnichannel marketing initiatives with Head of Marketing, contributing to a 30% increase in revenue and customer retention, ahead of the company’s acquisition
  • Improved click-through rate (CTR) by 15% through content and UX changes
  • Developed compliant campaigns for the regulated cannabis industry across DOOH, retail SaaS, and event activation divisions

The Yards

April 2020 to November 2021

  • Grew social media following 1,000%+ and earned a 4.8/5 rating within six months of launch
  • Secured Tier 1 coverage in The New York Times, Forbes, Golfweek, and Visit Florida, plus organic content from ESPN, NBC Sports, PGA TOUR, Barstool, No Laying Up, and iHeart personalities
  • Developed the brand identity, visual design system, voice, event concepts, and marketing strategy
  • Built the pre-launch member relations and event sponsorship programs
  • Held P&L responsibility, managed vendor partnerships and budget, and ran projects from business objective through execution

Total Distribution, Inc.

June 2018 to April 2020

  • Chaired the Social Media Executive Subcommittee, standardizing marketing across 50+ international locations
  • Reduced annual marketing spend 75%+ while increasing site users 14%+
  • Grew social following 59%+, increased reach 1,200%+, and raised the rating from 1.2 to 5.0 stars

Timuquana Country Club

November 2015 to August 2018

  • Earned 95%+ member satisfaction rating for redesign of club branding and communications
  • Provided communications and creative direction, including copywriting, editing, and design of newsletters, email marketing, PR, and website content
  • Developed internal and external membership and event marketing, collaborating with department heads, Board of Directors, committees and members

Jewish Community Alliance

May 2013 to January 2016

  • Redesigned agency materials for the national association’s rebrand, earning an honorable mention at the JCCA Biennial Convention
  • Selected for inaugural class of JCCA’s national talent management and advancement program

Skills and Technical Proficiencies

Creative Direction | Brand Strategy | Brand Architecture | Integrated Marketing | Content Strategy | Naming | Visual Identity | Email Marketing | Paid Media | Event Marketing | Webinar Programming | SEO | Answer Engine Optimization (AEO) | Marketing Technology | Marketing Analytics | Website Redesign | Front-End Development and UI/UX | Presentation Design | Vendor Management | Regulated Industry Marketing | AI-Assisted Workflows

Education and Certifications

Adobe Content Creator Professional Certificate | AI for Work and Life, University of North Florida | Six Sigma White Belt | Executive Certificate in Hospitality and Tourism Management, Florida Atlantic University | Industrial Design Coursework, Auburn University

Software and Tools

Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects, Premiere, XD) | HubSpot | Salesforce | Google Ads, Analytics, Search Console, and Workspace (Docs, Sheets, Slides) | WordPress and Elementor | Figma | Power BI | Project Management Software (Asana, Monday, Trello) | Microsoft Office (Excel, PowerPoint, SharePoint) | Front | Stripe | Email Marketing Platforms (Constant Contact, Mail Chimp) | AI (ChatGPT, Claude, Gemini) | On24